Investing in Sponsored Ads on Google or Facebook can be incredibly costly, potentially costing hundreds–even thousands!–of dollars per click. Instead of shelling out an immense amount of money, opting for Search Engine Optimization (SEO) is a more economical and productive choice; with SEO, you will see greater returns despite making a lower overall investment. Our experience over the past decades has shown that the more strategically you optimize your website according to Google, Bing, and SEO Guidelines, the less pricey each of your clicks becomes as Adscore ratings increase! Combining SEO and PPC is an optimal approach that has been known to result in receiving 75-90% of all site visitors, contacts, and sales from Organic Search Engines alone. Creating relevant content tailored to reach out to people within your target audience while simultaneously strengthening trust in your brand will guarantee that most of the money earned stays with you rather than being spent elsewhere for lead-generation purposes.